Iberostar is Committed to the Oceans

Iberostar – the collection of more than 120 four and five-star hotels in places of natural beauty around the world – is committed to preserving our environment and protecting the oceans that surround our properties.

Oceans are home to more than 80% of life on the planet. By conserving the oceans we are not just ensuring the viability and sustainability of Iberostar hotels, but we are ensuring the next generations enjoy this planet.

Wave of Change is our pioneering movement built on the core values of sustainability and trust. We take this movement very seriously.

Wave of Change is built on three pillars:


1. Moving Beyond Plastics

The oceans have been heavily impacted by negative human practices, and plastic pollution is a major contributor. Since the 1950s, an estimated 8 million metric tons of plastic enter the oceans each year.

We understand that there are a significant number of plastic products we use and we are pushing to optimize our use and remove the use of plastic where possible, reuse where possible or replace plastics with non-synthetic alternatives. If these options are not achieved, we will use a rigorously tested biodegradable alternative.

We firmly believe that by implementing strategies to move beyond plastics and move towards a circular economy, we are positively contributing to the solution and protecting our oceans by reducing the amount of waste we produce and by 2020, we commit to being single use plastics free in our hotel operations globally.

2. Responsible Consumption of Seafood

The capture production of fish, crustaceans, and mollusks has been declining and at least 70% of the world fish stocks are estimated to be fully exploited, or recovering from a period of depletion. We are committed to understanding the chain of custody for seafood, asking suppliers the right questions about their seafood and providing our clients with sustainable, quality options all around the world.

We are committed to transition from normal stock to responsibly-sourced seafood, which includes seafood certified by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). We’ve also partnered with the World Wildlife Fund (WWF) and FishWise to help us organize our seafood practices by 2025.

3. Improving Coastal Health

Coral reefs, mangroves, and seagrasses all play an integral role in protecting our coasts and in turn, our hotels. We are determined to make a real and impactful contribution to the protection and conservation of our coasts. In 2018, Iberostar began this coastal health movement and has brought Dr. Megan Morikawa, a Stanford trained marine biologist, to provide strategy for the company to ensure the academic rigor of our work in coastal health. Just this year, we opened our first coral reef laboratory. This lab, located in the Dominican Republic at the Iberostar Bavaro complex, will serve as a genetic bank for multiple coral species, house a research facility year-round to conduct experiments and be located in an area where clients can come and learn about what is being done.

The projects outlined are part of the Wave of Change movement, and our goal is to make significant contributions towards the discovery, protection and restoration of our coasts. Visit waveofchange.com for more information.